How jacket with bow can increase sale

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In The Big Clock (1948) legendary costume designer Edith Head dressed actress Maureen O’Sallivan (miss O’Sallivan is the mother of Mia Farrow, by the way) in jacket decorated with ends of a bow and striped top.

Together these 2 pieces make a bow complete.

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Definitely modern designers can use this trick (not only with bow but with pin, for example) to increase the sales of their brands, but they don’t watch old good movies.