Sinse very beginning legendary fashion house Chanel was an epitome of elegance and mature beauty, but recent compaigns ruined this image almost completely thanks to Karl Lagerfield’s collaborations kids of rich and famous.
Rounded shoulders and greasy hair: here it is Lily-Rose Depp – the modern face of Chanel N5 perfume. Does these photos look attractive? Well, I’ll just shut my mouth and show you vintage add. They’ll tell much more than my words.
Catherine Deneuve and model, which name unfortunately I don’t know, in the middle.
Karl, The Fashion Keiser, chose Willow Smith to promote Chanel’s eyewear
and Kaia Gerber to sell Chanel’s bags.
Were these decisions smart? Just guess how many girls of Willow’s and Kaia’s age can afford to buy this stuff and personaly I don’t think that daughters of Will Smith and Cindy Crowford will inspire women who’re more than 25 to run to boutiques to get these expensive accessories.
It’s very sad but Karl Lagerfeld is not the only one who’s killing fashion legends. In 2015 Ricardo Tisci hired Donatella Versace to present his AW collection for Givenchy. For me it’s a comlete nonsense when creative director of world famous fashion brand promotes other designer.
I’ll tell you more: it was an ugly nonsense for those who remember Audrey Hepburn – muse of Hubert de Givenchy.
In my opinion it’s better to close fashion house if you can’t preserve its essense making new collections, but who cares about my opinion?